A product marketer working where go-to-market strategy, quantitative rigor, and consumer insight meet — turning weekly performance reads into spend decisions and 0-to-1 ideas into revenue.
Ran Marriott's Greater China always-on prospecting end to end — segmenting audiences into consumer demand spaces, testing creative variants, and reallocating budget toward the winning segment-creative pairs across four luxury brands.
Founded a travel-wellness brand around the first purpose-built in-flight hydration mask for long-haul flyers — validated the unmet need, architected a dual-SKU strategy from cross-market research, and built the 0-to-1 brand end to end.
Led the 0-to-1 brand build for a Chinese DIY hardware manufacturer entering North America — persona-driven positioning, a Summer Sale acquisition campaign, and a social-to-site DTC funnel architected solo.
Publicis Groupe's flagship creative agency. Owned Marriott's Greater China prospecting — demand-space segmentation, creative testing, and a CPC-to-CPM buying-model shift across Tencent channels.
A travel-wellness brand launching the first purpose-built in-flight hydration mask. Dual-SKU strategy, market-specific GTM, and a brand foundation built concept-to-first-production-run.
0-to-1 brand build for a Chinese DIY hardware manufacturer entering North America — DTC launch, persona-driven positioning, and a social-to-site conversion funnel built solo.
Selected as campus ambassador from a 1:500 pool. On-site audit fieldwork across three clients; identified ten prior-period discrepancies and managed external communication with tax authorities.
One of China's top-5 investment banks. Supported continuous supervision for 22 listed companies and contributed to two manufacturing-sector IPO projects through the deal lifecycle.
Digital Marketing · Campaign Planning & Execution · CRM · Business Analytics · Web Analytics · Data Visualization
Quantitative foundation in statistics, modeling, and analysis — the backbone of an insight-led marketing practice.
